🔔 Alerts & Notifications
Checks run against the selected range. Dismissing hides an item for this range only —
the same problem in another month will still be reported.
⚠️
✅
Nothing needs your attention
No warnings for this date range.
💸
Total Spend
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📲
Installs
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💰
Total Revenue
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📈
ROAS
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🎯
CPI
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💎
Profit
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💵
IAP Revenue
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📢
Ad Revenue
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AppLovin MAX
📈
Cohorted Ad Rev
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Adjust cohort
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CTR
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Impressions
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Clicks
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CPM
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eCPM · AppLovin MAX
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eCPM · AdMob Direct
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Performance by Game
Click to drill into campaigns
Network Breakdown
Spend by network
Ad Revenue
By source
IAP Revenue
By platform
🔍
All
Meta
Google
Unity
All Games — Full Breakdown
UA Funnel
Impressions → Installs
Key UA Metrics vs Benchmarks
Game-Level Funnel
Meta Campaigns — Live
Direct Meta Marketing API
📱
Click "Fetch Live" to load
Bid Strategy Manager
Change ROAS goals, bid caps, bid strategies
🎯
Click "Load" to manage bid strategies
⚡ Automation Engine
Rules that automatically optimize campaigns based on performance
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Total Rules
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Active Rules
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Total Actions
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Last Run
My Rules
All
Daily
Manual
⚡
No rules yet
Click "New Rule" to get started
📋 Run Log
No runs yet
📊 Game Analytics
Retention · Playtime · Ad impressions · ARPDAU · LTV — powered by Firebase/GA4
👥
DAU
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Active users
💰
ARPDAU
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Revenue per user
📱
Sessions/User
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Daily sessions
🎬
Interstitials
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Per user
🎁
Rewarded Ads
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Per user
📉
eCPM
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Avg across formats
📈 Retention by Campaign
D1 · D7 · D30 cohort retention
📅 DAU Trend
Daily active users over time
Campaign-Level Analytics
All metrics per campaign from Firebase/GA4
All
Retention
Ad Metrics
Revenue
📊
Select a game and click Load
🎨 Creative Performance
Adgroup & Creative level — powered by Adjust
Ad Group
Creative
🔮 LTV Prediction Engine
D30 ROAS forecast from D0/D7 signals · Scale/Hold/Pause recommendations
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⚙️ Calibrate LTV Ratios
Update multipliers based on your actual D30 data. Higher = better long-term retention.
📬 Morning Briefing
Yesterday's portfolio summary · Auto-sent to Slack daily
Click "Preview" to see today's briefing
⚙️ Slack Setup
Add to Railway Variables for auto-send
How to get Webhook URL:
1. Go to api.slack.com/apps
2. Create App → Incoming Webhooks
3. Add webhook to your workspace
4. Copy URL → add to Railway Variables
2. Create App → Incoming Webhooks
3. Add webhook to your workspace
4. Copy URL → add to Railway Variables
⏰ Auto-Schedule
Save your Slack webhook (Test Connection) to enable daily auto-send at 2:00 PM Pakistan time (09:00 UTC).
⏰
Daily at 2:00 PM PKT
09:00 UTC · Covers yesterday's performance
🔌 Connections
All credentials encrypted with AES-256 · Stored server-side only · Never exposed to browser
⚠️ Set MASTER_SECRET in Railway first
🔐
Bank-Grade Security
Credentials encrypted with AES-256 (Fernet) using your private MASTER_SECRET key ·
Stored server-side on Railway only ·
Never sent to browser after saving ·
Each connection live-tested via real API ping
🔐 Encrypted with AES-256 — stored server-side only
⚡ Realtime Data ● LIVE
Direct from ad networks — no Adjust 12-hour delay · Refreshes every 5 minutes
Networks:
⚖️ vs Adjust (yesterday):
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🎯 Events Manager
View conversion events as seen by each ad network — SDK & Adjust postbacks
Source:
📊 Adjust (All)
🔵 Meta
🎵 TikTok
UA Center BI Tool · loading build…
🐛 UA Center BI Tool Debugger
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